Pens are small, fairly cheap but in respect to using them for gifts they do not get thrown away till they have been fully used, giving them a life of one to two months depending on usage. They are a perfect giveaway, because they are versatile.

Nowadays, black ballpoint pens are the most common ink colour; most pen makers would attest to that. When you are looking for advertising exposure the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. Your clients can be constantly reminded of your company every day when you add your branding or unique company features to the pen.

Amongst sales people & office workers, black ballpoint pens are the most preferred. Blue is next in line in popularity. Odd & interesting colors such as pink or orange can also be used, but are of little usableness. They’re best for children’s wear businesses or party-hire companies. After all, practicality is the issue, so a gift pen with blue or black ink is your best option.

When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of how it looks like.

On the pen’s body, you should first focus on company info you want to add, before thinking of the pen’s body design next. If you do not do this, you may end up with a wonderful physical design that has zero space for the information you want to add. This would defeat your advertising purpose completely.

When it comes to the body of the pen, do not go too cheap. Quality looking pens will be used by more people than cheap looking ones. Don’t use cheap pen interiors either. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. This experience can then leave the person reflecting the quality of the pen on your company which is not good or what you intended.

Good corporate gift suppliers should be able to not only purchase the pens you want in the numbers you require, but also be able to consult you on some of the pen body design and quality aspects that we have covered.

Learn how Pen can enhance your marketing now. See us to get some essential Corporate Giftideas.

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