Many businesses have been sending out monthly or fortnightly newsletters as a means of staying in touch with their existing customers for years as it is a highly effective method of ensuring customer satisfaction.

This method of keeping up customer relations can be used by any business in any industry. There are many businesses that are brilliant at what they do, but they don’t put themselves out there so nobody knows they do it.

By the nature of their jobs, directors and managers of companies generally have so much to do all of the time that the concept of every month finding topics to write about and delivering a full professional newsletter to their customers is near enough impossible.

Heavy workloads generally present problems when it comes to keeping in touch with your existing customers, however there are services out there (on the Internet) that will design you a template for your newsletter and send it out for you efficiently and professionally.

For example, the new service from SmartMarketing called SmartNews which is a system that delivers professional newsletters, not only to existing customers, but to potential new customers as well.

Using this service or a similar one can make the production of these monthly newsletters ten times easier, but writing the actual content is still up to you. It takes around 6 to 8 good, well written/spoken contacts to get to the front of a potential customers mind, so writing page after page of generic text will most likely have no effect whatsoever to anyone. The content on your newsletters must be highly informative and useful information to your target market.

The most effective method of sending out a monthly newsletter is by email. There are several reasons for this, primarily, its faster and cheaper so nobody spends days and days waiting for a reply to turn up, and the return on investment increases by around 40x.

Also, by using email to deliver your newsletter you can measure how effective its been easier than you can with a printed version as not only are the responses far quicker, but you can see clearly written in front of you exactly who has responded to what and when.

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