Attraction Marketing’s 2nd Rule
You Must Brand You not a Company:
This is the most important rule to learn. When you have mastered this one, your business will change over night. People buy from people and not a company website. When you brand yourself you are standing out from all the other fish in the ocean. These other fish, or peddlers, are selling their companies and their companies products from a replicated website. Why do you think they call them replicated websites? They are all stamped out from the same mold, like an assembly line. They all look the same and they are all selling the same thing.
That’s why 95% of all people in network marketing are failing. They all look alike. There are thousands of them and they are all the same. They are stamped out to be the same, selling the same products and promoting the same company.
What do you see when you go to one of these replicated company websites? Do you see a video of you. I highly doubt it. What if you Google your company name? What do you think you will find? What you will probably find are the top leaders of your company who understand this rule of attraction marketing. I guarantee…..you won’t find you.
This kind of branding is done by some of the largest companies, like Nike, Coke and Pepsi. Why do you think they sign celebrities like Michael Jordan, Labron James and Tiger Woods to endorse their products? You’re right….Branding! They understand this most very important concept of attraction marketing.
So should you. You must brand you. You must market and sell you. You are the company, and pour out tons of valuable content that people can use and they will automatically be attracted to you like a magnet.
Another very important reason to apply this rule to your business is ownership. While you are in your company, you own nothing. They own it all. If they decide to let you go, they keep all your down-line. They don’t give you a severance check. All your hard work belongs to them.
When you are branding and marketing you, you have built a list of loyal followers that have come to you through an auto responder like Aweber or GetReponse. These people are not following a company but they are following you. You are the company and this list belongs to you.
The one thing in this world that we all truly own, and no one can ever take away from us is our name. Own yours today and start to brand and market yourself. Remember……you are the business.
Learn more about attractionmarketing. Stop by Brian Gosur’s site where you can find out all about Brian Gosur and what it can do for you.
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